Course Description

Course Description


The Core:

BUSI 550: Quantitative Methods for Management

An introduction to statistical methods as they apply to business and economics. Emphasis is placed on preparing written reports based on the analyses. The course is designed to assist the MBA student to better understand the nature of decision making using standard statistical tools. Problem solving and class discussion are the primary techniques of instruction, with one additional directed assignment using computer-based research tools to conduct statistical analyses.
Student-Learning Outcomes:

  1. Utilize quantitative techniques as they apply to the business environment
  2. Interpret and convey meaning of quantitative results to make business decisions
  3. Apply statistical analysis to the surrounding environment

BUSI 560: Managerial Economics

Application of microeconomic concepts and decision science to managerial problems. Topics include the theory of consumer behaviour, the theory of the firm, the theory of market structures and pricing, game theory, linear regression, input-output analysis, statistical estimation, forecasting, and capital budgeting. Completion of BUSI 550 prior to enrolling in this course is recommended.
Student-Learning Outcomes:

  1. Utilize quantitative techniques as they apply to the business environment
  2. Interpret and convey meaning of quantitative results to make business decisions
  3. Identify and recognize how surrounding economic circumstances impact business decisions and identify the correct strategy for the given situation

BUSI 570: Applied Ethics in Management

A study of ethical decision making in a business context. Topics include ethics and a free market ideology, the competitive advantage of ethics-based thinking, uncovering organizational ground rules, breaking the gridlock of competing interests, frameworks for ethical decision making, conflicts between businesses and publics, and the relationship between business culture and business ethics. Case studies and presentations are the primary learning tools.
Student-Learning Outcomes:

  1. Understand three central ethics paradigms: consequentialism, deontology, and virtue ethics
  2. Clarify values in light of these paradigms
  3. Develop knowledge of some important moral issues that arise in business practice
  4. Understand the conceptual tools and frameworks that can help managers face the issues intelligently
  5. Practice ethical argumentation

BUSI 610: Management Accounting

Advanced study of the concepts and techniques used by management accountants to assist decision-makers within the organization. Students will be introduced to cost management concepts, techniques, and strategies currently being used by American and global businesses, including service firms and manufacturers. 
Student-Learning Outcomes:  Students will demonstrate knowledge of the following –

  1. Similarities and differences between US GAAP and IFRS – US GAAP financial statements and disclosures versus IFRS financial statements and disclosures
  2. Cost management & strategy: cost concepts and cost allocation (departmental and joint)
  3. Operational-level control: direct and indirect cost variances, resource capacity management, and management and control of quality (quality concept; Six Sigma)
  4. Management-level control: strategic performance management, cost centers, profit centers, and investment centers

BUSI 620: Financial Management & Policy

Issues and processes in financial decision making. Advancing the theoretical constructs of corporate financial decision making, this course covers the important decisions that financial managers face as they balance such issues as capital budgeting, cost of capital, dividend policy, long-term financing, mergers, and working capital management.
Student-Learning Outcomes Students will demonstrate knowledge of the following

  1. Finance Basics: time value of money, valuation (bonds and stocks), risk and return, financial markets
  2. Investment, financing, and capital structure: strategic financial planning and control processes, investment strategies and decisions, capital structure and financing strategies, merger and acquisition
  3. Multinational financial management: foreign exchange market and risk, international investing and financing strategies, international financial reporting standards

BUSI 631: Management Theory & Leadership in Organizations

A review of the core functions of management: planning, organizing, leading, and controlling. The course focuses on understanding why people behave the way they do in organizations.  Topics include strategic decision making, models of leadership, process design and control, total quality management, , project management, group dynamics, teamwork, power and politics, conflict management, organizational design and structure, organizational culture, and organizational change.
Student-Learning Outcomes:

  1. Understand the global context facing current managers in the information age
  2. Use critical thinking skills for making socially-responsible management decisions
  3.  Examine individual contributions toward groups, individual differences, and organizational behavior
  4. Analyze organizational behavior, applying appropriate concepts and creating accurate conclusions
  5. Learn how groups can be managed for high performance by applying theoretical and practical knowledge of organizational behavior, including group dynamics and effective team building
  6. Understand organizational decision-making: how it impacts an organization; how an individual’s behaviors and a group’s decisions can be influenced by biases; how good and bad decisions impact an organization

BUSI 641: Marketing Management & Research

Theoretical foundations and application of research and decision making in marketing. This course emphasizes the decisions that marketing managers must face in their efforts to bring together the objectives and resources of their organizations with the needs and opportunities in the marketplace. The theoretical foundations of marketing management are explored, as well as the strategies, tactics, and administrative issues surrounding marketing decisions. The course addresses the technical aspects of marketing research process (problem definition, research design, data collection, data analysis, interpreting and communicating research findings), and focuses on the role of marketing research in managerial decision making.
Student-Learning Outcomes:

  1. Understand the marketing management decision-making process, including the concepts, strategies, and practices for all of the functional areas of marketing within an organization
  2. Evaluate marketing-related business problems and current business issues, including the competitive marketplace and ethics
  3. Demonstrate the ability to analyze and use marketing research in decision making
  4. Understand and utilize technology applications for marketing research, as well as written and visual presentation of marketing strategies
  5. Demonstrate the ability to communicate in written and/or oral presentation format(s)

BUSI 700: Business Strategy

This is the capstone MBA course, designed to integrate the functional areas of business: accounting, finance, management, and marketing into comprehensive strategic planning for an organization. The course draws on readings, group analyses, written reports, panel discussions, oral presentations, and includes the development of a strategic plan for a case or real business or organization.
Student-Learning Outcomes:

  1. Describe the iterative steps in the strategic planning process, and apply these to a specific organization
  2. Conduct an environmental scan and prepare a SWOT Analysis
  3. Develop potential strategic priorities for an organization, and prioritize based on mission-based rationale
  4. Prepare a strategic plan for an organization at corporate, business, unit, and functional levels
  5. Identify appropriate processes for evaluating the effectiveness of the strategic plans developed


Electives for Concentrations:

BUSI 534: Human Resource Management

An introduction to the theoretical, technical, and legal aspects of human resources management and employment relations.Topics covered include human resources planning, recruitment, selection, performance evaluation, training and development, compensation, labor relations, occupational safety and health, and the evaluation of human resource management programs.

BUSI 535: Management for NonProfits

This course is intended to provide a broad understanding of the wide range of issues involved in developing and leading a non-profit enterprise. You will be introduced to the operating environment, resource concerns, and unique leadership requirements of non-profits.

BUSI 562: Labor Economics

The objective is for students to develop an understanding of the modern theory of labor-market behavior and gain the ability to apply related economic concepts. Topics include labor demand, labor supply, compensating wage differentials, investments in human capital, wage determination, earnings differences, unionism, and unemployment.

BUSI 571: Ethical Issues in Marketing

Ethical frameworks and case studies for the analysis of marketing decisions, especially as regards pricing, product management, promotion and distribution, and advertising and personal selling.

BUSI 572: Negotiation and Conflict Resolution

An introduction to the fundamental concepts and practices of negotiation and conflict resolution. This involves discussions about the nature of negotiation, the strategy and planning involved in negotiation, and the role that communication, power, relationships and ethics play in negotiation. In addition, the students will be introduced to the concepts of conflict resolution in the workplace.

BUSI 575: Legal Environment of Business

Students will develop a practical, working knowledge in many areas of the law following exposure to contracts, torts, property, employment/human resource management law, agency, secured transactions, negotiable instruments, and time-permitting, a brief examination of some selective environmental and international law issues.

BUSI 595: MBA Internship

A contract developed among the student, a site supervisor, and a faculty sponsor allows the student to apply MBA-level skills and knowledge in the workplace.

Health-Care Concentration Courses:

NURS 530: Ethics of Healthcare

A survey of key concepts in moral and political philosophy with an emphasis on their application to issues in health care ethics. Topics addressed include informed consent, patient rights, confidentiality, controversial health care technology, and distributive justice and health care access.

NURS 545: Management of Diverse Human Resources in Health Care

The emphasis of this course will be the understanding of the vital nature of diverse human resources in health care delivery and nursing. Selected topics include professional growth, performance appraisal, recruitment, hiring, retention, promotion, conflict management, collective bargaining and diversity.

NURS 546: Financial Management in Complex Health Organizations

This course will provide an introduction to the structure and operations of various contemporary health care financing and reimbursement systems and related policy issues. Historical, current, and proposed policy options in health care financing, including private and government programs, will be addressed. Programing, budgeting, and controlling processes in complex health systems will be discussed within the nursing administrator’s role.

NURS 570: Advanced Leadership & Health Policy

This course focuses on theory-guided and evidence-based advanced practice nursing research to prepare students to become proficient in the synthesis and utilization of research findings. Critical analysis of qualitative and quantitative research methods and design, and strategies to improve dissemination and application of nursing research findings will be emphasized.

West Virginia
Wesleyan College

59 College Avenue
Buckhannon, WV 26201
(304) 473-8000

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